Coming summer 2026 · Waitlist open

Financial intelligence your small business can actually afford

Cash flow, planning, reporting and 30+ integrations — for $99/mo, not $5,000.

The smart alternative to a virtual or fractional CFO.

You're on the list! Watch for a founder update soon.

⚡ First 100 waitlist members get $49/mo pricing.

$4.7B virtual CFO market
30+ integrations at launch
SOC 2 in progress
EU + US data residency

Hiring a CFO is broken for small business

Most small businesses can't afford a full-time CFO. Fractional is expensive, inconsistent, and always working from last month's data.

Without [thing.]
$3,000–8,000/mo
  • Available 4–8 hours a week
  • Works from last month's exports
  • Goes on holiday — no cover
  • Minimum 3-month retainer
  • Onboarding takes weeks
With [thing.]
$99/mo
  • Always on — 24/7 live data
  • Connects to real-time accounts
  • No holidays, no downtime
  • Cancel anytime, no retainer
  • Onboards in minutes

Five jobs of a CFO, automated

Not a chatbot wrapper. A system that ingests your real financial data, models your business, and tells you what to do next.

01
Cash Flow Forecasting

Live 90-day runway forecasts based on your actual transaction data. Get alerts before cash gets tight — not after.

02
Budget vs Actuals

Set targets, track variance, and understand exactly where you're over or under — automatically updated every day.

03
Financial Reporting

Board-ready P&L, balance sheet, and cash flow statements generated in seconds. Share with investors, accountants, or lenders.

04
30+ Integrations

Xero, QuickBooks, Stripe, Plaid, Shopify, Gusto, and 24 more. Setup takes minutes — no spreadsheet imports, ever.

05
Financial Chat

Ask anything about your finances in plain English. "What's burning the most cash?" or "Can I afford to hire in Q3?" — answered instantly.

06
/experts Network

When you need a human — M&A, fundraising, board prep — connect to vetted fractional CFOs on demand. No retainer required.

Plugs into what you already use

Setup takes minutes. We pull data, you stop pulling spreadsheets.

Xero QuickBooks Stripe Plaid HubSpot Mercury Brex Ramp Wise Revolut Business Shopify Gusto Rippling Notion Slack

Where we are right now

Building in public. Subscribers get founder updates every two weeks.

NOW · APR 2026
Closed beta
20 design partners on Xero + Stripe. AI chat, cash-flow, reporting in production.
JUN 2026
Public launch
Full 30+ integration roster. Three tiers: Starter / Growth / Scale. Early access for waitlist.
Q3 2026
Scenario planning
Multi-scenario modeling, hiring forecasts, fundraising runway analysis, and investor reporting.
Q4 2026
/experts marketplace
Vetted fractional CFOs available on-demand. Hand off complex work to humans seamlessly.

Quick answers

[thing.] is software that performs the core functions of a Chief Financial Officer — cash flow forecasting, budgeting, reporting, and financial advisory — automatically, using your real business data. It connects to your existing tools (Xero, QuickBooks, Stripe, and 27 more), ingests your financial data in real time, and gives you CFO-grade insights 24/7 at a fraction of the cost of hiring a human.

Public launch is scheduled for June 2026 with a full integrations roster and three pricing tiers (Starter / Growth / Scale). We're currently in closed beta with 20 design partners. Waitlist members receive founder updates every two weeks and will be first in line for early access.

A fractional CFO is a part-time consultant — typically $3,000–$8,000/month for 4–8 hours of attention per week. They go on holiday. They have bigger clients. They work from last month's exports. [thing.] is software: always on, always connected to live data, no hourly billing, no availability gaps. For the 20% of situations that genuinely need a human (M&A, board prep, fundraising), our /experts network connects you to vetted fractional CFOs on demand.

At public launch in June 2026 we'll support 30+ integrations including: Xero, QuickBooks, Stripe, Plaid, HubSpot, Mercury, Brex, Ramp, Wise, Revolut Business, Shopify, Gusto, Rippling, Notion, and Slack. We're currently live on Xero and Stripe in closed beta. Waitlist members can vote on integration priority.

Yes. We are actively pursuing SOC 2 Type II certification. Your data is encrypted in transit (TLS 1.3) and at rest (AES-256). We offer both EU and US data residency options so your data never leaves your jurisdiction. We never sell or share your financial data. Read-only API connections mean we can never move money or alter records in your connected accounts.

Yes — the first 100 people to join the waitlist get access at $49/month (vs the standard $99/month).

[thing.] is coming. Be there when it ships.

Founder updates every two weeks. Early access in June. $49/mo for the first 100.

You're on the list! Watch for a founder update soon.

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